Adobe 'Buy Now Pay Later' Is Expected To See Usage Hit All-Time High On Cyber Monday In US, Contributing $782M In Online Spend, Up 18.8% YoY
Portfolio Pulse from Benzinga Newsdesk
Adobe's 'Buy Now Pay Later' feature is projected to reach a record high in usage during Cyber Monday in the US, with an expected contribution of $782 million to online spending, marking an 18.8% increase from the previous year.
November 27, 2023 | 1:35 pm
News sentiment analysis
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NEUTRAL IMPACT
The news does not directly mention Affirm Holdings, but the overall growth in the BNPL sector could have a positive spillover effect on the company.
While Affirm Holdings is not directly mentioned, the company operates in the BNPL sector which is expected to see growth. This could indirectly benefit Affirm if the market perceives the sector as strengthening, but the direct impact on the company is uncertain.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
PayPal Holdings, which offers BNPL services, may experience indirect benefits from the increased usage and popularity of BNPL solutions.
PayPal Holdings is not directly mentioned, but as a major player in the BNPL space, it could see indirect benefits from the increased popularity and usage of BNPL services. However, the direct impact on PayPal's stock is not clear from this news alone.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
The S&P 500 ETF, SPY, may see a minor impact as Adobe's growth in BNPL could reflect positively on the broader market sentiment.
The SPY ETF, which tracks the S&P 500, could experience a minor positive impact due to Adobe's BNPL success as it contributes to overall market sentiment. However, the effect is likely to be diluted across the many constituents of the ETF.
CONFIDENCE 60
IMPORTANCE 40
RELEVANCE 30
NEUTRAL IMPACT
Square, Inc., now known as Block, Inc., which offers BNPL services, may see indirect effects from the sector's growth, though not directly mentioned.
Square, Inc., which also operates in the BNPL space, could potentially benefit from the overall sector growth indicated by Adobe's BNPL success. However, the news does not directly impact Square, so the effect is speculative.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Adobe's 'Buy Now Pay Later' feature is anticipated to significantly boost online sales during Cyber Monday, contributing to an increase in revenue.
The expected increase in usage of Adobe's BNPL feature during a major shopping event like Cyber Monday suggests a positive impact on the company's revenue, which could lead to a short-term uptick in investor sentiment and stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90