YouTube Premium Gains New Gaming Feature Amid Recent Price Hikes
Portfolio Pulse from Rounak Jain
YouTube Premium, part of Alphabet Inc. (GOOG, GOOGL), has launched a new feature called Playables, allowing subscribers to play games within the app without downloads. The feature includes a 'Home' tab with previously played and trending games, and a 'Browse' tab with about 37 titles. This addition follows recent price hikes for YouTube Premium in the U.S. and seven other countries. The feature is available until March 28, 2024, as YouTube gathers user feedback to decide on its permanence.
November 25, 2023 | 10:01 am
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POSITIVE IMPACT
Alphabet Inc.'s YouTube Premium has introduced Playables, a gaming feature, which could help justify recent price increases and potentially retain subscribers.
The introduction of Playables is likely to be viewed positively by investors as it could enhance subscriber satisfaction and retention, offsetting potential churn due to the price hikes. This could lead to a short-term positive sentiment on Alphabet's stock.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc.'s YouTube Premium has introduced Playables, a gaming feature, which could help justify recent price increases and potentially retain subscribers.
The introduction of Playables is likely to be viewed positively by investors as it could enhance subscriber satisfaction and retention, offsetting potential churn due to the price hikes. This could lead to a short-term positive sentiment on Alphabet's stock.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80