Thanksgiving US Online Sales Rise To $5.6B: Adobe Analytics Report
Portfolio Pulse from Anusuya Lahiri
Thanksgiving online sales in the U.S. saw a modest increase, with Adobe Analytics reporting a 5.5% rise to $5.6 billion and Salesforce reporting a 1% rise to $7.5 billion in global online sales. Mobile shopping surged by 14% to $3.3 billion, setting a new record for Thanksgiving. The total online spend for the holiday shopping period is predicted to be $37.2 billion, a 5.4% increase from last year. Inflation is affecting consumer spending habits, with discounts driving sales. Both Adobe and Salesforce's data underscore the significance of mobile shopping.
November 24, 2023 | 5:26 pm
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Adobe Analytics reported a 5.5% increase in U.S. online sales on Thanksgiving, reaching $5.6 billion. The company's data is based on 1 trillion visits to U.S. retail sites, highlighting the importance of mobile shopping.
Adobe's report on increased online sales during Thanksgiving, particularly in mobile shopping, reflects positively on the company's analytics services and could boost investor confidence in Adobe's market insights and data solutions.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Salesforce reported a 1% increase in global online sales to $7.5 billion. The company's insights are derived from data on 1.5 billion consumers, indicating the growing importance of mobile shopping.
Salesforce's report of a slight increase in global online sales and the emphasis on mobile shopping could be seen as a positive indicator for the company's cloud-based solutions and their relevance in analyzing consumer trends.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70