Apple's iPhone 15 Thrives Despite Huawei Competition: Analyst Predicts Continued Success Into 2024
Portfolio Pulse from Anusuya Lahiri
Wedbush analyst Daniel Ives has maintained an Outperform rating on Apple Inc (AAPL) with a price target of $240. Supply chain checks in Asia show strong demand for the iPhone 15, particularly in China, with no major downward revisions expected into early 2024. U.S. sales of the iPhone 15 have been robust, with sales expected to grow modestly from Black Friday to Christmas. Despite competition from Huawei, Apple's iPhone sales in China are growing, with a higher proportion of iPhone 15 Pro sales. The ASP of iPhones is rising, and iPhone revenue for the December quarter is expected to increase year-over-year. Apple's service revenue is also seeing double-digit growth, and iPhone unit sales are projected to be around 225 million for FY24. Ives forecasts Q1 revenue and EPS slightly above consensus at $117.96 billion and $2.10, respectively. AAPL shares traded lower by 0.83% at $189.73 last Friday.

November 24, 2023 | 4:56 pm
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POSITIVE IMPACT
Wedbush analyst Daniel Ives reiterates an Outperform rating on Apple with a $240 price target, citing strong demand for iPhone 15 and expected revenue growth. Apple's service revenue is also growing, and iPhone sales are projected to be strong for FY24.
The positive outlook from a reputable analyst like Daniel Ives, based on strong demand for the iPhone 15 and expected revenue growth, is likely to instill confidence in investors. The higher ASP and strong service revenue growth further support the potential for stock price appreciation in the short term.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100