Selina Hospitality PLC Collaborates With Artrade To provide Latin American Artists With Global Reach
Portfolio Pulse from Benzinga Newsdesk
Selina Hospitality PLC (NASDAQ:SLNA) has announced a strategic collaboration with Artrade to promote Latin American artists by transforming Selina locations into immersive galleries. This partnership aims to enrich guest experiences and provide artists with an international platform to showcase and monetize their work. The collaboration includes curated art collections, live events, and the opportunity for guests to purchase artwork. The initiative will kick off in Medellín with a 'Diversity' themed collection, followed by participation in the Bogotá International Art Fair and an exhibition in Miami during Art Basel.
November 24, 2023 | 1:34 pm
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Selina Hospitality PLC's collaboration with Artrade to showcase Latin American art could enhance the company's brand image and guest experience, potentially attracting more guests interested in culture and art.
The collaboration with Artrade is likely to have a positive impact on Selina's brand, differentiating its hospitality offerings and potentially attracting a niche market of art enthusiasts and culturally-minded travelers. This could lead to increased bookings and revenue in the short term, especially during the featured events and art fairs.
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RELEVANCE 80