Coca-Cola Makes A Splash In India's Ready-To-Drink Tea Scene With 'Honest Tea'
Portfolio Pulse from Benzinga India Staff
Coca-Cola Company (NYSE:KO) is entering India's ready-to-drink tea market with 'Honest Tea' through its Indian branch, Coca-Cola India. The organic green tea for the product will be sourced from Luxmi Tea Co Private Ltd's Makaibari Tea Estate in Kolkata. The entry into the market was announced at the Bengal Global Business Summit, where a Memorandum of Understanding was signed between Coca-Cola India and Luxmi Tea Co. The 'Honest Tea' will be available in Lemon-Tulsi and Mango flavors.
November 23, 2023 | 11:20 am
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Coca-Cola Company is expanding its product line in India with the launch of 'Honest Tea', aiming to capture a share of the growing ready-to-drink tea market. The product will feature locally sourced organic green tea and will be available in two flavors.
The introduction of 'Honest Tea' in India represents a strategic move by Coca-Cola to diversify its beverage offerings and capitalize on local tastes. The use of locally sourced organic tea and the partnership with Luxmi Tea Co may positively influence consumer perception and demand, potentially leading to an increase in sales and positive investor sentiment in the short term.
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