United Airlines Considers Using Passenger Data For Personalized Ads
Portfolio Pulse from Benzinga Neuro
United Airlines (NASDAQ:UAL) is exploring the use of passenger data to offer personalized ads to customers. This could open a new revenue stream by featuring ads on in-flight entertainment systems or the airline's app. While the potential for increased ad revenue exists, United is still undecided and is considering privacy concerns, ensuring an opt-out option for passengers.
November 23, 2023 | 8:44 am
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United Airlines is considering using customer data for targeted advertising, potentially opening a new revenue stream. The company is cautious, ensuring compliance with privacy laws and providing opt-out options for customers.
The news indicates a potential new revenue source for United Airlines, which could be positive for the stock in the short term. However, the company's caution and the provision for opt-outs suggest a careful approach to implementation, which may moderate the impact.
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