2023 Holiday Shopping, Black Friday Survey Reveals Amazon, Walmart As Winners: A Look At The Trends
Portfolio Pulse from Chris Katje
A Goldman Sachs survey indicates that 61% of consumers will spend the same or more during the 2023 holiday season, with a focus on discounts and sales. Amazon (AMZN) and Walmart (WMT) are expected to be top destinations for shoppers. Department stores like Macy's (M) and Kohl's (KSS) may see weaker performance. The survey also suggests that gift cards, toys, games, and apparel will be popular gift items. E-commerce is projected to grow at twice the rate of total retail, with Amazon particularly well-positioned due to its fulfillment capacity and fast delivery options. The timing of Christmas Eve could further benefit Amazon's last-minute delivery advantage.
November 22, 2023 | 7:40 pm
News sentiment analysis
Sort by:
Ascending
NEGATIVE IMPACT
Kohl's is noted to have a decline from the previous year in the survey, which may signal weaker sales during the holiday shopping season.
The decline in the survey suggests potential for lower sales and investor concern, which could negatively affect Kohl's stock in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Macy's is reported to have flat performance in the survey, indicating potential challenges in the holiday shopping season amidst high inflation and economic concerns.
Flat performance in the survey could reflect investor concerns about Macy's ability to attract holiday shoppers, potentially impacting its stock negatively in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
Best Buy is listed among the retailers where consumers plan to shop, but without specific performance insights from the survey.
The mention of Best Buy indicates relevance in the holiday market, but the lack of detailed survey results makes the short-term stock impact unclear.
CONFIDENCE 65
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Costco is included in the list of retailers for holiday shopping, though the survey does not provide specific performance data.
Costco's presence in the list suggests it is a contender in the holiday market, but without specific data, the impact on its stock is indeterminate.
CONFIDENCE 65
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Target is mentioned as a shopping destination for the holiday season, but no specific performance trend is indicated in the survey.
Without specific performance trends, the impact on Target's stock is uncertain, but it remains a notable player in the holiday shopping season.
CONFIDENCE 65
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Amazon is expected to benefit from the trend of earlier holiday shopping and its Prime Day event in October. Its significant fulfillment capacity and fast delivery options position it well for the holiday season.
Amazon's strategic positioning and the survey's findings suggest a strong holiday season, which could lead to increased sales and positive investor sentiment in the short term.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Walmart is highlighted as a top destination for consumers in the 2023 holiday shopping season, indicating potential for strong sales performance.
Walmart's mention as a preferred shopping destination suggests positive sales outlook, which could lead to favorable stock performance in the short term.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 80