Baozun's New Line Of Business BBM Provides Solid Q3 Revenue Contribution: Details
Portfolio Pulse from Anusuya Lahiri
Baozun Inc (NASDAQ: BZUN) reported Q3 FY23 revenue growth of 4.7% Y/Y to $249.95 million, slightly missing consensus estimates. The growth was primarily due to its new business line, BBM, launched in Q1 2023. Adjusted EPS showed a loss of $(0.18) per ADS, beating the consensus loss estimate of $(0.20). Product sales revenue increased by 42.4%, while services revenue declined by 10.3%. The company also plans to acquire a 51% equity stake in Hangzhou Location Information Technology Co. BZUN shares dropped by 0.61% in premarket trading.
November 22, 2023 | 10:51 am
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Baozun's Q3 FY23 report shows revenue growth due to its new BBM business line, with a slight miss on consensus estimates. The company also announced plans to acquire a majority stake in Hangzhou Location Information Technology Co.
The slight miss on revenue consensus may negatively impact investor sentiment in the short term, while the adjusted EPS beating estimates could provide some positive sentiment. The announcement of the planned acquisition could be seen as a positive strategic move, but the premarket drop indicates a negative short-term impact on the stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100