Disney Said Plans To Launch An Ad-supported Disney+ Service In Additional International Markets In Calendar 2024
Portfolio Pulse from Charles Gross
Disney is planning to expand its ad-supported Disney+ service to more international markets in 2024. This move is expected to increase the platform's user base and revenue by offering a more affordable subscription option.

November 21, 2023 | 10:15 pm
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Disney's expansion of its ad-supported Disney+ service internationally in 2024 could attract a broader audience, potentially increasing subscription numbers and advertising revenue.
The expansion of Disney+ with an ad-supported tier to additional international markets is likely to be positive for Disney's stock in the short term. It suggests a strategic move to increase market penetration and diversify revenue streams, which investors typically view favorably. The announcement indicates a forward-looking growth plan that could improve earnings prospects.
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