Ford Scales Back EV Ambitions - Cuts Investment Plan In Michigan Battery Plant
Portfolio Pulse from Nabaparna Bhattacharya
Ford Motor Company (NYSE:F) is scaling back its investment in the BlueOval Battery Park Michigan, reducing the number of jobs created from 2,500 to 1,700 and the annual EV production capacity from 400,000 to 230,000 vehicles. The overall investment in the plant is also being cut from $3.5 billion to approximately $2 billion. This adjustment is part of Ford's broader reduction in its EV strategy, which includes delaying $12 billion in spending on battery-powered models. The company cites slower than expected EV adoption as a reason for the re-timing and resizing of investments.

November 21, 2023 | 5:54 pm
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Ford is reducing its investment in the Michigan battery plant, which will result in fewer jobs and a lower production capacity for EVs. The company is adjusting its EV strategy due to slower than anticipated adoption rates.
The reduction in investment and scaling back of production capacity is a negative signal to investors, indicating a slower pace in Ford's EV market penetration. This could lead to bearish sentiment in the short term as the market adjusts to the revised growth prospects for Ford's EV segment.
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