YouTube Is Slow And Laggy In The Browser For Everyone: Here's Why And How You Can Fix It
Portfolio Pulse from Rounak Jain
YouTube, a subsidiary of Alphabet Inc. (GOOG, GOOGL), has confirmed that users with ad blockers may experience a 'suboptimal' viewing experience, which includes slower performance and lags. This is part of YouTube's effort to encourage viewers to allow ads or subscribe to YouTube Premium for an ad-free experience. The issue arises amid reports of YouTube being throttled in browsers and coincides with a significant price increase for YouTube Premium subscriptions. Solutions to improve YouTube performance include using incognito/private browsing, disabling ad blockers, or subscribing to YouTube Premium.

November 21, 2023 | 12:07 pm
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NEUTRAL IMPACT
Alphabet Inc.'s subsidiary YouTube is intentionally slowing down service for users with ad blockers to promote ad viewership or YouTube Premium subscriptions. This could affect user experience and potentially impact Alphabet's ad revenue and YouTube Premium subscriptions.
While the news could lead to a negative user experience, it is also a strategic move to increase ad revenue or YouTube Premium subscriptions. The impact on Alphabet's stock (GOOG) is uncertain as it could either deter users or convert them to paying subscribers.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Alphabet Inc.'s subsidiary YouTube is intentionally slowing down service for users with ad blockers to promote ad viewership or YouTube Premium subscriptions. This could affect user experience and potentially impact Alphabet's ad revenue and YouTube Premium subscriptions.
While the news could lead to a negative user experience, it is also a strategic move to increase ad revenue or YouTube Premium subscriptions. The impact on Alphabet's stock (GOOGL) is uncertain as it could either deter users or convert them to paying subscribers.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80