Apple, Google Wanted A 'Deep, Deep Partnership' And To 'Work As If We Are One Company'
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) and Alphabet Inc.'s Google (GOOG, GOOGL) leaders, Tim Cook and Sundar Pichai, expressed a desire for a 'deep, deep partnership' and to 'work as if we are one company' during a 2018 meeting. This aspiration for closer integration of services and overcoming information-sharing reluctance could attract antitrust scrutiny. The news comes amidst an ongoing Google antitrust trial by the US Department of Justice, where Apple's past privacy-focused stance against Google's Android was highlighted.

November 21, 2023 | 9:03 am
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NEUTRAL IMPACT
Apple's interest in a deeper partnership with Google could signal a strategic shift, potentially affecting its privacy-focused branding and raising antitrust concerns.
While the news of a potential partnership could indicate beneficial collaboration, the antitrust implications and departure from Apple's privacy stance may concern investors. The impact is neutral short term as the partnership's specifics and regulatory responses are unclear.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Google's positive response to Apple's partnership proposal could enhance its position in the smartphone market but also intensify regulatory scrutiny.
Google's willingness to collaborate closely with Apple could be advantageous for its market presence. However, the potential for increased antitrust scrutiny makes the short-term impact neutral as the outcome is uncertain.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Alphabet's Google, under the ticker GOOGL, faces similar implications as GOOG with the proposed Apple partnership, balancing market opportunities against regulatory risks.
The impact on GOOGL is parallel to GOOG, as both represent Alphabet's interest in the partnership. The neutral short-term impact reflects the balance between potential market benefits and the risk of heightened regulatory scrutiny.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70