Disney Takes Step Beyond Suspension Of Twitter Ads: The Mouse Goes Dark On Elon Musk's Platform For 24 Hours
Portfolio Pulse from Chris Katje
The Walt Disney Company (NYSE:DIS) has suspended advertising on Twitter and conducted a 24-hour silent protest by not posting from its various business units, including @disney and @espn, in response to concerns over content and antisemitic comments on the platform. Other major companies have also paused advertising on Twitter due to ads appearing alongside antisemitic content, as reported by Media Matters. Elon Musk, the owner of Twitter, has threatened to sue Media Matters over these allegations.

November 20, 2023 | 9:31 pm
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NEUTRAL IMPACT
Disney has stopped advertising on Twitter and went silent on the platform for 24 hours, signaling a protest against content concerns and antisemitic comments.
Disney's decision to halt advertising and go silent on Twitter is a significant move that reflects concerns over content moderation. This could have a neutral to slightly negative short-term impact on Disney's stock as it may affect advertising strategies and brand reputation. However, the financial impact might be limited as Disney has a diverse revenue stream and the protest was only for a day. The confidence in this analysis is high due to the clear actions taken by Disney and the potential implications for its marketing and public relations strategies.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80