Black Friday Apple Deals Special: Grab The 15-inch MacBook Air With M2 Chip At Just $1,399
Portfolio Pulse from Rounak Jain
Apple Inc.'s 15-inch MacBook Air with M2 chip is on sale for Black Friday at Best Buy Co Inc. for $1,399, a $300 discount from the usual price of $1,699. The deal includes a $250 flat discount and an additional $50 off for My Best Buy Plus and Total subscribers. The MacBook Air features a 15.3-inch Liquid Retina display, weighs 3.3 pounds, and is powered by the M2 chip, promising up to 18 hours of Apple TV playback or 15 hours of web browsing.
November 20, 2023 | 6:42 pm
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Apple's 15-inch MacBook Air with M2 chip is being offered at a significant discount for Black Friday, which may boost sales and consumer interest in Apple products.
The discount on a premium product like the MacBook Air could lead to increased sales volume, potentially impacting Apple's revenue positively in the short term. However, as this is a common sales event, the long-term impact may be limited.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Best Buy is offering a substantial discount on the Apple 15-inch MacBook Air with M2 chip, which could attract more customers to Best Buy stores and its website, potentially increasing its sales during the Black Friday period.
Best Buy's aggressive discounting strategy for a high-demand product like the MacBook Air could lead to increased sales and customer engagement. The short-term impact is likely positive due to the Black Friday shopping surge, but it's a seasonal effect.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80