Snoop Dogg Goes Smokeless With Solo Stove; Snoop Dogg Will Be Their Official "Smokesman," In Support Of The Company's Quest To Eliminate Smoke From Backyards Everywhere
Portfolio Pulse from Benzinga Newsdesk
Snoop Dogg has partnered with Solo Stove, a brand within Solo Brands (NYSE: DTC), to become their official 'smokesman' and promote their smokeless fire pits. He announced the partnership to his 129M social media followers, clarifying his previous statement about giving up smoke referred to fire pit smoke. The collaboration includes a limited edition bundle featuring a Bonfire Fire Pit designed by Snoop, which will be sold for $349.99 starting Nov. 20th.
November 20, 2023 | 3:19 pm
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Solo Brands, under the ticker DTC, has announced a partnership with Snoop Dogg as their 'smokesman' to promote their smokeless fire pits, which may increase brand visibility and sales.
The partnership with a high-profile celebrity like Snoop Dogg is likely to generate significant media attention and consumer interest, potentially leading to increased sales and positive market sentiment in the short term.
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IMPORTANCE 80
RELEVANCE 100