Elon Musk Threatens Media Matters With 'Thermonuclear Lawsuit' For 'Fraudulent Attack' On X
Portfolio Pulse from Rounak Jain
Elon Musk has threatened Media Matters with a 'thermonuclear lawsuit' for reporting that ads from major companies appeared next to antisemitic posts on X, leading to an advertiser exodus. Apple Inc., IBM Corp., Oracle Corp., The Walt Disney Co., and Warner Bros. Discovery Inc. have pulled ads from X in response. Musk has previously sued a nonprofit for a similar issue and has recently endorsed an antisemitic theory.

November 18, 2023 | 10:04 am
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NEGATIVE IMPACT
Apple Inc. has pulled ads from X after a report by Media Matters linked their ads to antisemitic content.
Apple's ad pullout could signal concerns over brand safety, potentially affecting investor sentiment and short-term stock performance.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
The Walt Disney Co. joined other major companies in pulling ads from X following a Media Matters report.
Disney's ad removal from X could impact investor perception and the company's stock price negatively in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
IBM Corp. has withdrawn advertising from X in response to a Media Matters report showing their ads next to antisemitic posts.
IBM's withdrawal from advertising on X could reflect negatively on the company's public image and may impact stock price in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
Oracle Corp. is among the companies that have stopped advertising on X due to a report by Media Matters.
Oracle's decision to halt advertising could be seen as a move to protect its brand, potentially affecting its stock in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
Warner Bros. Discovery Inc. has also pulled ads from X in the wake of the Media Matters report.
Warner Bros. Discovery's ad withdrawal could affect the company's reputation and stock price in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80