'Exclusive: Apple To Pause Advertising On X After Musk Backs Antisemitic Post' - Axios
Portfolio Pulse from Benzinga Newsdesk
Apple Inc. has decided to pause all advertising on the social network X, owned by Elon Musk, due to Musk's endorsement of antisemitic conspiracy theories and Apple ads being placed next to far-right content. This decision aligns with actions taken by IBM and calls from Jewish rabbis and activists for companies to stop advertising on X. Media Matters for America reported that ads from Apple, IBM, Amazon, and Oracle were shown alongside far-right posts. X's CEO Linda Yaccarino emphasized the company's stance against antisemitism and discrimination, and an X executive stated that accounts identified by Media Matters will no longer be monetizable and the highlighted posts will be labeled as 'Sensitive Media.'
November 17, 2023 | 7:37 pm
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Apple's decision to pause advertising on X could reflect its commitment to corporate responsibility and may affect its marketing strategy and public image.
Apple's advertising pause on X is a significant move that aligns with its corporate responsibility values. While it may not have a direct impact on Apple's revenue, it could influence public perception and investor sentiment. The importance is moderate as advertising expenses are a small part of Apple's overall budget, but the decision could have implications for its brand image and marketing strategies.
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IMPORTANCE 60
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