'Football Australia And Nike Announce 10-Year Partnership Extension'
Portfolio Pulse from Benzinga Newsdesk
Football Australia and Nike have announced a 10-year partnership extension, marking the longest of Nike's federation and club partnerships in Australia. This partnership supports Australia's national teams and invests in grassroots programs and the Legacy '23 strategy, aimed at increasing access to football for young girls and women. Nike remains the official apparel partner for all Australian national teams, and a portion of the investment will support the Legacy '23 initiative to achieve gender parity in participation.
November 17, 2023 | 3:05 pm
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Nike extends its partnership with Football Australia for 10 years, supporting national teams and grassroots programs, with a focus on women's football and gender parity.
The extended partnership with Football Australia is likely to have a positive impact on Nike's brand image and sales, especially in the Australian market. The focus on inclusivity and grassroots programs aligns with global trends towards corporate responsibility and may enhance Nike's reputation. This could lead to increased consumer loyalty and potentially higher sales in the short term.
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