One Of The Most Popular Google Chrome Ad Blockers Will Soon Stop Working: Here Are Your Options
Portfolio Pulse from Rounak Jain
Google has announced that it will proceed with changes to Chrome's extension system, impacting extensions like uBlock Origin. The changes, part of Manifest V3, will disable Manifest V2 extensions in Chrome Dev, Canary, and Beta builds by June 2024 and in the Chrome Web Store by July 2024. Users of uBlock Origin may switch to Firefox or use a less effective 'Lite' version. The update has been controversial since its announcement in 2018 due to its potential to weaken ad blockers.
November 17, 2023 | 2:00 pm
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NEGATIVE IMPACT
Google's implementation of Manifest V3 in Chrome may lead to user dissatisfaction due to the disabling of popular ad blockers like uBlock Origin. This could potentially affect Chrome's user base and market share.
The disabling of popular extensions such as uBlock Origin could lead to user backlash and a shift to alternative browsers, which may negatively impact Google's browser market share in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
Alphabet's Google is set to implement Manifest V3 in Chrome, affecting extensions like uBlock Origin. This could lead to user dissatisfaction and a potential decrease in Chrome's user base and market share.
The disabling of popular extensions such as uBlock Origin could lead to user backlash and a shift to alternative browsers, which may negatively impact Alphabet's browser market share in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 80