The average price target for USB has decreased, indicating a potential negative sentiment in the short term. However, the lack of bearish ratings suggests that the outlook is not significantly negative, leading to a neutral score. The relevance is high as the article is directly about USB's analyst ratings. The importance is significant as price targets can influence investor expectations and stock performance, but not at the highest level since the ratings are mixed. The confidence in this analysis is high due to the clear data provided on analyst ratings and price targets.