Mattel Names Michelle Mendelovitz Head Of Mattel Television Studios
Portfolio Pulse from Benzinga Newsdesk
Mattel, Inc. (NASDAQ:MAT) has appointed Michelle Mendelovitz as Head of Mattel Television Studios. Mendelovitz will manage development, production, and distribution of content globally and reports to Chief Franchise Officer Josh Silverman. She brings experience from Disney 20th Television Studios, Apple TV+, Sony Pictures Television, and CBS Television Network. Mattel's CEO Ynon Kreiz expressed enthusiasm for Mendelovitz's role in growing the fan base and developing culturally resonant stories. Mattel Television Studios has premiered 12 series and specials in 2023, focusing on content from Mattel's iconic franchises.
November 16, 2023 | 4:01 pm
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Michelle Mendelovitz's appointment as Head of Mattel Television Studios is expected to bolster Mattel's content development and distribution, potentially enhancing the company's brand value and fan engagement.
The appointment of a new head with a strong background in content development at major studios is likely to be viewed positively by investors, as it suggests a strategic focus on enhancing Mattel's brand through television and streaming content. This could lead to increased brand loyalty and potentially higher revenue streams from content distribution, which is particularly important as Mattel has already premiered 12 series and specials in 2023.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90