The launch of a new product typically generates positive buzz and can lead to increased sales and revenue. As IFF is directly involved in the collaboration, it stands to benefit from any success of the product. The impact is scored as positive, with moderate importance due to the product's potential to open up new revenue streams and enhance IFF's brand in the wellness market. The confidence level is not at the maximum because the long-term success of the product is not guaranteed and will depend on market reception.