Integral Ad Science Expands Its Total Media Quality Brand Safety And Sustainability Measurement Product To TikTok In Additional 21 New Markets
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) has expanded its Total Media Quality brand safety and sustainability measurement product to TikTok, covering an additional 21 new markets. This expansion allows advertisers to measure the quality of media on TikTok, ensuring brand safety and sustainability across a broader global footprint.
November 16, 2023 | 1:05 pm
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POSITIVE IMPACT
Integral Ad Science's expansion of its Total Media Quality product to TikTok in 21 new markets may increase its service attractiveness to advertisers, potentially boosting its revenue and market share.
The expansion of IAS's product to TikTok, a platform with a massive user base, is likely to be seen positively by investors. It opens up new revenue streams and strengthens IAS's position in the digital ad verification market. The impact is scored positively due to the potential for increased usage and demand for IAS's services.
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IMPORTANCE 70
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