Sony Has A Black Friday Treat For PlayStation 5 Owners: Six Months Of Free Apple Music, Here's How To Get It
Portfolio Pulse from Rounak Jain
Sony Group Corp. is offering PlayStation 5 owners a free six-month subscription to Apple Music as a Black Friday deal. This offer applies to new and returning subscribers of Apple Music, with new subscribers receiving six months and returning subscribers getting five months free. The promotion is available until November 15, 2024, and requires an Apple ID and a PSN account to redeem through the Apple Music app on PlayStation 5.
November 16, 2023 | 10:44 am
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POSITIVE IMPACT
Apple's partnership with Sony to offer free Apple Music subscriptions may attract new subscribers and increase engagement, but the financial impact is likely minimal.
Apple stands to gain new and returning subscribers for its Apple Music service, which could increase user engagement and platform stickiness. However, given the vast user base of Apple Music, the financial impact of this promotion is likely to be relatively small. The promotion also reinforces the partnership between Apple and Sony.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 70
POSITIVE IMPACT
Sony's Black Friday promotion of free Apple Music subscriptions for PS5 owners could enhance customer loyalty and potentially increase console usage and sales.
The promotion is likely to have a positive impact on Sony's brand image and customer loyalty, as it adds value to the PlayStation 5 purchase. It may also lead to increased usage of the console as an entertainment hub, which could indirectly boost sales. However, the financial impact may be limited as the cost of the promotion is not disclosed.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80