Google Says In November 2023, The Google Ads Gambling And Games Policy United States Country-Specifics Will Be Updated; Will Begin To Accept And Run Ads For Sports Betting From Licensed Entities In Florida
Portfolio Pulse from Benzinga Newsdesk
Google announced that starting in November 2023, its Google Ads Gambling and Games policy will be updated to allow ads for sports betting from licensed entities in Florida. This policy change will enable licensed sports betting companies to advertise through Google Ads in the Florida market.
November 15, 2023 | 5:35 pm
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POSITIVE IMPACT
Google's policy update to accept sports betting ads in Florida may lead to increased ad revenue from the gambling sector in that state.
Google's decision to update its advertising policy to include sports betting in Florida is likely to attract new advertising clients from the gambling industry, potentially increasing Google's ad revenue. As Florida is a large market, this could have a notable impact on Google's advertising business segment in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc.'s Google will potentially see a rise in advertising revenue due to the updated policy allowing sports betting ads in Florida.
Similar to GOOG, Alphabet Inc.'s Class A shares (GOOGL) are expected to benefit from the same factors: increased advertising revenue from the sports betting industry in Florida due to the updated Google Ads policy.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80