Disney's Hotstar Sets New Streaming Record with Over 53M Viewers for India-New Zealand Cricket Match
Portfolio Pulse from Anusuya Lahiri
Disney's streaming service Hotstar set a new record with over 51 million viewers for a cricket match between India and New Zealand, surpassing its previous record of 44 million. Despite losing over 23 million subscribers in 2022, Disney is offering free streaming of ICC World Cup cricket matches in India. CEO Bob Iger is exploring options to continue operations in India, where TV business is profitable. Disney is in talks with entities like Reliance for its India business. Meanwhile, Viacom18, backed by Mukesh Ambani, is increasing competition for Hotstar by drawing talent from Star India and investing in streaming rights.
November 15, 2023 | 2:15 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Disney's Hotstar breaks streaming records with a cricket match, indicating strong engagement despite recent subscriber losses in India. Disney is actively seeking partnerships to sustain its India operations.
The record viewership for Hotstar suggests high user engagement and potential for revenue growth in the Indian market, which could positively impact Disney's stock in the short term. The news of Disney exploring strategic options and partnerships for its India business also indicates a proactive approach to maintaining and potentially expanding its presence in a profitable market. This could be viewed positively by investors.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90