Teens Spend More Than Half Of Their Daily Video Consumption On These Two Apps
Portfolio Pulse from Rounak Jain
Piper Sandler's biannual survey shows that American teens spend 57.8% of their daily video viewing time on YouTube and Netflix, with YouTube leading at 29.1% and Netflix at 28.7%. YouTube's market share increased by 1% since spring, while Netflix's share dropped by 2.2%. Both platforms have raised subscription prices, which may have influenced these changes. The survey also noted a decline in time spent on cable TV, HBO Max, and Hulu, but an increase for Amazon Prime Video and Disney+.
November 15, 2023 | 12:42 pm
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POSITIVE IMPACT
Alphabet's YouTube leads in teen video consumption with a 29.1% share, indicating strong market presence and potential revenue growth from increased viewership.
YouTube's increased market share suggests a positive trend in viewership and potential ad revenue, which could positively impact Alphabet's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet's YouTube leads in teen video consumption with a 29.1% share, indicating strong market presence and potential revenue growth from increased viewership.
YouTube's increased market share suggests a positive trend in viewership and potential ad revenue, which could positively impact Alphabet's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Netflix holds a close second in teen video consumption at 28.7%, but has lost market share and raised subscription prices, which may impact subscriber growth.
Netflix's loss in market share and recent price hikes could lead to a negative impact on subscriber growth and potentially its stock price in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80