The introduction of 'BODi Previews' is directly related to The Beachbody Company's core business of fitness and wellness content. By providing a preview tier, BODY is likely to attract customers who are hesitant to commit to a full subscription without trying the service first. This strategy could lead to an increase in customer acquisition and potentially higher subscription revenue in the short term. The impact is scored positively as it represents a strategic marketing move to grow the customer base and revenue.