iHeartMedia and Global Sign Multi-Year Podcast Partnership Deal in the UK, Ireland and US, Terms Undisclosed
Portfolio Pulse from Benzinga Newsdesk
Global, the UK's largest Radio and Outdoor media company, has entered into an exclusive platform distribution and ad sales partnership with iHeartMedia, the leading audio company in the U.S. The deal involves licensing, distributing, and representing each other's top podcast portfolios in the UK, Ireland, and the U.S. iHeartPodcasts will be accessible on Global Player and through DAX, Global's digital advertising exchange, adding millions of downloads to their network.
November 15, 2023 | 11:02 am
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iHeartMedia, identified as IHRT, has signed an exclusive podcast distribution and ad sales partnership with Global. This deal is expected to enhance iHeartMedia's presence in the UK and Ireland, and contribute to its podcast portfolio's growth and ad revenue.
The partnership with Global is likely to have a positive short-term impact on iHeartMedia's stock (IHRT) due to the potential for increased distribution and ad revenue from the podcast portfolios. The deal could also enhance the company's international presence, particularly in the UK and Ireland, which is a positive signal to investors.
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