9 In 10 Teens Own And Will Buy An iPhone Next, Even As Android Boss Hiroshi Lockheimer Laments Losing 10% Users To iPhone Every Year
Portfolio Pulse from Rounak Jain
Apple Inc.'s iPhone continues to dominate the US teen market, with 9 in 10 teens owning or planning to buy an iPhone. Google's Hiroshi Lockheimer disclosed that Android loses up to 10% of its users to iPhone annually. This was revealed during the Epic Games vs. Google antitrust lawsuit. Apple's market share in the US is 55%, and the preference for iPhones has been growing since Spring 2018. The iMessage color-coding system, which differentiates messages from Android phones, has also influenced this trend.
November 15, 2023 | 10:33 am
News sentiment analysis
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NEGATIVE IMPACT
Google's Android is losing up to 10% of its user base to iPhones annually, as revealed by Android boss Hiroshi Lockheimer during the Epic Games vs. Google lawsuit.
The loss of users from Android to iPhone indicates a potential negative impact on Google's mobile ecosystem and could affect investor sentiment towards Alphabet's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Tencent Holdings Ltd.'s Epic Games vs. Google lawsuit revealed Android's user loss to iPhone, which may indirectly affect Tencent's interests in the mobile market.
While Tencent is not directly involved in the smartphone OS market, the outcome of the lawsuit and Android's user loss could have indirect implications for Tencent's mobile gaming and software interests.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Apple's iPhone is highly popular among US teens, with a consistent increase in loyalty and ownership intentions. The brand's market share is strong at 55% in the US.
The positive sentiment and strong preference among teens for iPhones suggest a continued strong demand for Apple's products, which is likely to support the stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90