WhatsApp Chat Backups Will Start Counting Towards Google Account Storage: Here Are Your Options
Portfolio Pulse from Rounak Jain
Google and WhatsApp announced that starting Dec. 2023, WhatsApp chat backups will count against Google account storage limits. This ends a 2018 agreement where WhatsApp backups were excluded from Google Drive storage calculations. The change will affect WhatsApp Beta users first and then all Android users in the first half of 2024. Users exceeding their storage limit can manage their storage or upgrade via Google One. This policy change may drive revenue for Google through increased Google One subscriptions.
November 15, 2023 | 8:06 am
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Meta Platforms Inc.'s WhatsApp will no longer have backups excluded from Google Drive storage calculations, which could affect user experience and platform engagement.
While the change in policy is primarily related to Google's storage services, it may indirectly affect WhatsApp's user experience. However, the direct financial impact on Meta Platforms Inc. is not clear.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Google's policy change regarding WhatsApp backups may lead to increased revenue through Google One subscriptions as users seek to expand their storage capacity.
The policy change directly affects Google's cloud storage service and could lead to more users opting for paid storage upgrades, thus potentially increasing Google's revenue.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Alphabet's Google will start counting WhatsApp backups against Google account storage, which may result in higher Google One subscription revenue.
As Alphabet Inc. is the parent company of Google, the new WhatsApp backup policy is likely to have a similar impact on its stock as it does on Google's, with potential for increased revenue from Google One subscriptions.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80