TikTok's New Feature: Users Can Save Viral Songs To Spotify, Apple Music, Amazon Music Directly
Portfolio Pulse from Franca Quarneti
TikTok has launched a new feature called Add to Music App, allowing U.S. and U.K. users to save songs found on TikTok directly to Spotify (SPOT), Apple Music (AAPL), or Amazon Music (AMZN). This integration aims to enhance TikTok's appeal to music lovers and could lead to increased monetization through streaming platforms. The feature enables easy track saving and playlist customization, although no financial details of the agreements have been disclosed.
November 14, 2023 | 9:35 pm
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POSITIVE IMPACT
Apple Music could see an uptick in usage and playlist customization due to TikTok's new feature, potentially impacting subscription numbers positively.
The ability for TikTok users to save songs directly to Apple Music may lead to increased user interaction with the service and could positively influence subscription rates.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Amazon Music could experience growth in user engagement and playlist personalization as a result of TikTok's new song-saving feature.
TikTok's feature could lead to more active use of Amazon Music as users transfer their music discoveries, which might translate into increased engagement and possibly more subscriptions.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
TikTok's new feature could drive more traffic to Spotify, potentially increasing user engagement and subscription growth.
The integration with TikTok could lead to increased usage of Spotify as users discover and save new music, which may result in higher engagement and potentially more subscriptions.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70