'Amazon Reaches Deal To Run Shopping Ads On Snap' - The Information
Portfolio Pulse from Benzinga Newsdesk
Amazon has confirmed a deal with Snap to allow purchases of Amazon products directly from ads within the Snapchat app. This mirrors a similar ad partnership with Meta Platforms for Instagram and Facebook. The strategy aims to facilitate purchases without visiting Amazon's website, competing with TikTok's and Shein's growing online shopping presence.
November 14, 2023 | 2:36 pm
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POSITIVE IMPACT
Amazon's new deal with Snap for in-app shopping ads could boost sales by making it easier for users to purchase directly from Snapchat, expanding Amazon's market presence.
The partnership with Snap is likely to have a positive impact on Amazon's short-term sales as it opens up a new channel for transactions and customer engagement. Given the success of social commerce, this move could be significant in driving additional revenue and competing with other online shopping platforms.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Snap's deal with Amazon to host shopping ads could increase user engagement and ad revenue, potentially boosting the company's financial performance.
Hosting Amazon shopping ads could lead to higher user engagement on Snapchat and increased ad revenue for Snap. This could be particularly beneficial as Snap looks to diversify its revenue streams and strengthen its position in the competitive social media advertising market.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70