Omnicom Receives First-Mover Access To Generative AI By Getty Images
Portfolio Pulse from Benzinga Newsdesk
Omnicom (NYSE:OMC) has entered into a collaboration with Getty Images (NYSE:GETY) for early access to Generative AI by Getty Images. This AI tool, integrated into Omnicom's Omni system, allows the creation of on-brand content for marketers. The tool is legally safe and indemnified for commercial use, developed using NVIDIA's Edify model architecture. Both companies emphasize responsible AI practices, with Omnicom part of the C2PA and CAI initiatives, and Getty Images advocating for regulatory principles in AI-generated content.
November 14, 2023 | 2:23 pm
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POSITIVE IMPACT
Getty Images' collaboration with Omnicom for its Generative AI tool could increase the tool's visibility and adoption, potentially leading to higher usage and licensing revenue.
The collaboration with Omnicom serves as a significant endorsement for Getty Images' AI tool, which may lead to increased adoption and revenue from licensing. The focus on ethical AI practices could also attract clients who prioritize responsible content creation.
CONFIDENCE 70
IMPORTANCE 65
RELEVANCE 80
POSITIVE IMPACT
Omnicom's collaboration with Getty Images for Generative AI access could enhance its marketing services, potentially leading to improved client outcomes and increased demand for Omnicom's services.
The partnership with Getty Images positions Omnicom at the forefront of AI-driven content creation, which could attract more clients seeking advanced marketing solutions. The emphasis on responsible AI practices aligns with growing concerns about AI ethics, potentially enhancing Omnicom's reputation.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80