McLaren Racing And Udemy Announce Multi-Series Partnership
Portfolio Pulse from Benzinga Newsdesk
McLaren Racing has announced a multi-year partnership with Udemy (NASDAQ:UDMY), making Udemy the Official Learning and Skills Partner across McLaren's racing series. This partnership marks Udemy's first foray into motorsports and will involve providing Udemy Business licenses to McLaren Racing's team for upskilling. Udemy branding will appear on McLaren Formula E Team's race cars and team kit, as well as on the helmets of McLaren F1 drivers in the 2024 season.
November 14, 2023 | 2:22 pm
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POSITIVE IMPACT
Udemy enters a multi-year partnership with McLaren Racing, providing learning opportunities to the team and gaining brand exposure in motorsports.
The partnership with McLaren Racing is likely to have a positive short-term impact on Udemy's stock (UDMY) due to increased brand visibility and the potential for attracting new users interested in professional development. The association with a prestigious racing team can enhance Udemy's brand image and market presence, which could be perceived positively by investors.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90