PLAYSTUDIOS Secures Exclusive Five-Year Extension To Iconic TETRIS Mobile License
Portfolio Pulse from Benzinga Newsdesk
PLAYSTUDIOS has secured a five-year extension, with an additional three-year option, to its exclusive mobile licensing agreement with The Tetris Company for the TETRIS game. This strategic move aims to support PLAYSTUDIOS' future player and revenue growth by leveraging the globally recognized TETRIS brand. The partnership has already led to the integration of PLAYSTUDIOS' myVIP loyalty program into the TETRIS mobile game, resulting in improved player retention and monetization. The Tetris Company praises PLAYSTUDIOS for being exceptional stewards of the brand.
November 14, 2023 | 1:17 pm
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POSITIVE IMPACT
PLAYSTUDIOS' extension of the TETRIS mobile game license is expected to contribute positively to future player and revenue growth, supported by the integration of the myVIP loyalty program.
The extension of the TETRIS license is a significant development for PLAYSTUDIOS, as it ensures the continuation of a popular and revenue-generating title in its portfolio. The positive reception from The Tetris Company and the demonstrated improvements in key performance metrics suggest that this move will likely have a favorable impact on PLAYSTUDIOS' short-term financial performance and stock price.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 100