Mike Tyson & Ric Flair Team Up With Clipper For Limited-Edition Lighters
Portfolio Pulse from Nina Zdinjak
P&L Sales Group and Clipper Lighter have collaborated to release a limited-edition collection of lighters featuring designs by Mike Tyson and Ric Flair. The collection, which will be refreshed with new designs every few months over a two-year period, is distributed in the U.S. by Turning Point Brands (NYSE:TPB). The lighters are positioned as both a tool and an accessory, with availability in wholesale and retail outlets. The launch event is scheduled for November, and the partnership reflects P&L's commitment to innovation and resonating with consumer lifestyles.
November 14, 2023 | 4:08 pm
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POSITIVE IMPACT
Turning Point Brands (NYSE:TPB) is the sole U.S. distributor for the new limited-edition lighters created by P&L Sales Group and Clipper Lighter, featuring designs by Mike Tyson and Ric Flair. The partnership and upcoming launch event in November could increase visibility and potentially sales for TPB.
As the exclusive distributor of the new limited-edition lighters, Turning Point Brands is likely to experience a positive short-term impact on its stock price due to increased product visibility and potential sales growth. The collaboration with high-profile personalities like Tyson and Flair could attract consumer interest and drive demand for the lighters, benefiting TPB.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80