The announcement of an IPO pricing is a significant event for a company and typically leads to increased interest and potential demand for the shares. Given that this is the initial offering, the impact is direct and highly relevant. The pricing at $7 per share sets the stage for the market's reception of SHIM, and initial trading activity could lead to price volatility. Investor sentiment leading up to the trading date will be a key factor in the short-term performance of SHIM's stock.