Google Says On November 28, 2023, The Google Ads Gambling And Games Policy Poland Country-Specifics Will Be Updated
Portfolio Pulse from Benzinga Newsdesk
Google announced that on November 28, 2023, it will update its Google Ads Gambling and Games policy for Poland. This update will likely affect how gambling-related ads are managed and displayed in the Polish market.

November 13, 2023 | 8:48 pm
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NEUTRAL IMPACT
The update to Google's ad policy in Poland may influence the market environment for companies within the EPOL ETF that are involved in gambling.
EPOL, which tracks the Polish market, may see some effects on its constituents that engage in gambling. However, the impact is likely to be diluted across the diverse holdings of the ETF.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 40
NEUTRAL IMPACT
Google's policy update for gambling ads in Poland may affect the company's ad revenue from the region in the short term.
The policy change is specific to Poland and gambling ads, which is a subset of Google's overall ad business. The impact on Google's stock (GOOG) is likely to be limited due to the company's global reach and diversified ad revenue streams.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 70
NEUTRAL IMPACT
Alphabet Inc.'s policy update in Poland for Google Ads may have a minor impact on its subsidiary's revenue from gambling ads.
As with GOOG, the impact on Alphabet Inc.'s stock (GOOGL) is expected to be minimal. The change pertains to a specific type of ad in a single country and is unlikely to significantly affect Alphabet's overall financial performance.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 70