UFC And Monaco Cocktails Expand Partnership With New Multi-Year Agreement
Portfolio Pulse from Benzinga Newsdesk
UFC and Atomic Brands have expanded their marketing partnership with a multi-year agreement, featuring Monaco Cocktails at UFC events in the U.S. Monaco will be the Official Canned Cocktail of UFC, with brand placement in Pay-Per-Views, Fight Nights, and The Ultimate Fighter. The partnership includes original content distribution through UFC's digital channels. Monaco Cocktails, known for their malt-free, real spirit cocktails with 9% ABV, will be featured at UFC 295 in New York City.
November 13, 2023 | 8:04 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
UFC's expanded partnership with Atomic Brands for Monaco Cocktails could increase visibility and potentially drive sales for TKO, indirectly benefiting from the marketing and exposure at UFC events.
While TKO is not directly mentioned, the association with UFC events, which are high-profile and have a significant viewership, could lead to increased brand recognition and sales for Monaco Cocktails, indirectly benefiting TKO if it is publicly traded and associated with Atomic Brands or the UFC.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50