Verizon Debuts Interactive AR Experience With Toys For Tots To Celebrate Disney's New Movie "Wish"
Portfolio Pulse from Benzinga Newsdesk
Verizon has launched 'Wish on a StAR,' a web-based AR experience in collaboration with Toys for Tots, coinciding with the release of Disney's movie 'Wish.' The AR experience allows users to donate to local Toys for Tots chapters by interacting with a virtual night sky. Verizon will also make a monetary donation and has offered tickets to an advanced screening of 'Wish' for certain purchases at its stores. The initiative aims to support underprivileged children during the holiday season.
November 13, 2023 | 3:03 pm
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Disney's collaboration with Verizon on the 'Wish on a StAR' AR experience aligns with the release of its new movie 'Wish.' This partnership may boost the movie's visibility and ticket sales around its release.
Disney's partnership with Verizon for the 'Wish on a StAR' initiative could serve as a marketing tool for the new 'Wish' movie, possibly increasing its exposure and contributing to higher box office numbers. The timing of the initiative with the movie release is strategic for promoting viewership.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 70
POSITIVE IMPACT
Verizon's 'Wish on a StAR' AR experience demonstrates the company's commitment to corporate responsibility and innovative marketing strategies. The initiative may enhance Verizon's brand image and customer engagement during the holiday season.
Verizon's involvement in social initiatives like 'Wish on a StAR' typically generates positive public relations, potentially leading to increased customer goodwill and brand loyalty. While not directly impacting financials, such initiatives can indirectly support customer retention and acquisition.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80