Xcel Brands Announces License With ALPHA OES For Longaberger
Portfolio Pulse from Benzinga Newsdesk
Xcel Brands, Inc. (NASDAQ:XELB) has entered into a licensing agreement with ALPHA OES to manage the day-to-day operations of its Longaberger eCommerce business. Xcel, which acquired Longaberger in 2019, aims to grow the brand through ALPHA OES's expertise in profitable eCommerce growth. Xcel will focus on expanding its social commerce and live-stream shopping technology, transitioning Longaberger stylists to its platform by year-end.
November 13, 2023 | 1:37 pm
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Xcel Brands' partnership with ALPHA OES for Longaberger's eCommerce operations could lead to increased efficiency and growth in the brand's online sales.
The licensing agreement with ALPHA OES is likely to have a positive impact on Xcel Brands' eCommerce strategy for Longaberger, potentially leading to improved online sales and customer engagement through social commerce initiatives.
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