The collaboration with a major brand like McDonald's is likely to generate significant consumer interest and media coverage, potentially leading to increased sales for Crocs. The novelty of the collaboration could attract both Crocs and McDonald's fans, driving short-term demand for the new products.

While McDonald's core business is not footwear, the collaboration with Crocs serves as a marketing tool to increase brand engagement and could have a positive impact on McDonald's image as a culturally relevant brand. The impact on stock price may be less direct than for Crocs but still positive in terms of marketing and brand visibility.