Netflix Dives Deeper Into Gaming: Iconic 'Hades' To Join Mobile Catalog
Portfolio Pulse from Ananya Gairola
Netflix Inc. (NASDAQ:NFLX) is expanding its mobile gaming catalog by adding the award-winning game 'Hades' in 2024. The game, developed by Supergiant Games, will debut exclusively on Netflix's mobile platform, initially only on iOS. Netflix's mobile game library has grown to over 63 titles since its launch in November 2021, indicating the company's ambition to capture a larger share of the gaming market.

November 13, 2023 | 2:48 am
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POSITIVE IMPACT
Netflix's announcement to add 'Hades' to its mobile gaming catalog reflects its strategic expansion into the gaming industry, aiming to diversify its offerings and increase user engagement.
The addition of a popular game like 'Hades' to Netflix's mobile gaming catalog could attract new subscribers and retain existing ones, potentially increasing user engagement and revenue. This move is likely to be viewed positively by investors, as it demonstrates Netflix's commitment to diversifying its content offerings and tapping into the lucrative gaming market. However, the impact may be moderated by the fact that the game's release is set for 2024 and initially only on iOS, which may limit its immediate reach.
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