Meta Unveils Ad-Free Facebook And Instagram In Europe Amid New Privacy Laws
Portfolio Pulse from Benzinga Neuro
Meta Platforms Inc. (NASDAQ:META) has introduced a paid, ad-free version of Facebook and Instagram in Europe due to new privacy regulations. The subscription is priced at around $20 per month, with an additional fee for extra linked profiles starting March 1. This move is in response to changing laws and offers users a choice between an ad-free experience or the standard free version with personalized ads. The ad-free service is for users 18 and older, and there are no plans to integrate ads into WhatsApp, another Meta-owned platform.
November 11, 2023 | 9:18 am
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Meta Platforms Inc. introduces a paid, ad-free option for Facebook and Instagram in Europe, potentially diversifying revenue streams amid new privacy laws.
The introduction of a paid, ad-free version of Facebook and Instagram by Meta could lead to a new revenue stream, which may be viewed positively by investors. The move shows adaptability to regulatory changes and could offset any potential loss of ad revenue due to stricter privacy laws. However, the long-term impact will depend on user adoption rates and the balance between subscription revenue and ad revenue.
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