Developers Rushed 'Call Of Duty' Sequel Release To Meet ATVI Sales Targets: Report
Portfolio Pulse from Franca Quarneti
Activision Blizzard Inc's (NASDAQ:ATVI) rushed the release of 'Call of Duty: Modern Warfare III' to meet annual sales targets, leading to a tumultuous development process and overtime work for developers. The game, initially planned as an expansion, was turned into a full sequel to fill a gap in the release schedule due to a delay in another Call of Duty title. Despite Activision's denial of the rushed development, over a dozen developers have reported feeling betrayed, as they were promised a more reasonable timeline.
November 10, 2023 | 5:28 pm
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NEGATIVE IMPACT
Activision Blizzard's rushed release of 'Call of Duty: Modern Warfare III' to meet sales targets may lead to negative perceptions among gamers and critics, potentially impacting short-term sales and stock performance.
The negative press surrounding the rushed development and potential quality issues of a major franchise game like 'Call of Duty' could lead to decreased consumer confidence and lower sales, which in turn may negatively affect Activision Blizzard's stock price in the short term. The importance is high due to the franchise's significant contribution to the company's revenue, but the confidence is not at the maximum because the long-term impact on the brand and future sales is uncertain.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 100