Logan Paul, KSI's Prime Beverage Hits 1 Billion Units Sold, Should Pepsi And Coca-Cola Be Worried?
Portfolio Pulse from Chris Katje
Prime, a sports drink brand launched by YouTubers Logan Paul and KSI, has sold one billion bottles in two years, posing potential competition to beverage giants Coca-Cola and PepsiCo. Prime has secured key retail locations and endorsement deals, contributing to its rapid growth. Coca-Cola and PepsiCo have stakes in Monster Beverage Corporation and Celsius Holdings respectively, both of which compete with Prime in the energy drink market. Prime's success could make it an acquisition target for larger beverage companies.
November 09, 2023 | 9:03 pm
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NEGATIVE IMPACT
Celsius Holdings, in which PepsiCo has invested, competes with Prime in the energy drink market. The success of Prime could impact Celsius's market share.
Prime's rapid growth and billion bottle sales could potentially impact Celsius Holdings' market share in the energy drink market.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Coca-Cola, a major player in the beverage market, could face competition from the rapidly growing Prime. Coca-Cola's stake in Monster Beverage Corporation also places it in direct competition with Prime in the energy drink market.
Prime's rapid growth and billion bottle sales could potentially impact Coca-Cola's market share in the sports and energy drink market. Coca-Cola's stake in Monster also places it in direct competition with Prime.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Monster Beverage Corporation, in which Coca-Cola has a 19% stake, competes with Prime in the energy drink market. The success of Prime could impact Monster's market share.
Prime's rapid growth and billion bottle sales could potentially impact Monster Beverage Corporation's market share in the energy drink market.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
PepsiCo, another dominant player in the beverage market, could also face competition from Prime. PepsiCo's investment in Celsius Holdings puts it in direct competition with Prime in the energy drink market.
Prime's rapid growth and billion bottle sales could potentially impact PepsiCo's market share in the sports and energy drink market. PepsiCo's investment in Celsius Holdings also places it in direct competition with Prime.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Constellation Brands, previously linked with a potential merger with Monster, could potentially be impacted by the success of Prime in the energy drink market.
Prime's rapid growth and billion bottle sales could potentially impact Constellation Brands' potential merger with Monster and its position in the energy drink market.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60