Taylor Swift Takes A Large Bite Out Of 2023: Named Apple Music's Artist Of The Year
Portfolio Pulse from Franca Quarneti
Taylor Swift has been named Apple Music's Artist of the Year, with 65 of her songs dominating Apple Music's Global Daily Top 100 in the first 10 months of the year. Apple Inc's Vice President of Apple Music and Beats, Oliver Schusser, acknowledged Swift's impact on the music industry. Apple Music is now showcasing Swift's musical journey, with her album 'Midnights' being the largest debut by a female artist in Apple Music history.
November 09, 2023 | 10:15 pm
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POSITIVE IMPACT
Taylor Swift's success on Apple Music could potentially increase user engagement and subscriptions, positively impacting Apple's revenues.
Taylor Swift's popularity and success on Apple Music could attract more users to the platform and increase user engagement. This could lead to an increase in subscriptions and revenues for Apple.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100