Analysts Point At Warner Bros. Discovery's Linear Advertising Weakness, Lower Expectations
Portfolio Pulse from Anusuya Lahiri
Analysts from Goldman Sachs, KeyBanc, Benchmark, and Wells Fargo have lowered their expectations for Warner Bros. Discovery Inc (WBD) due to weakness in linear advertising. The Q3 results were mixed, with concerns about the lack of visibility on advertising recovery, the impact of strikes, and faster reinvestment into growth initiatives. Despite these challenges, there are growth areas and M&A possibilities, particularly in the videogame business. WBD shares traded higher by 1.91% at $9.58.

November 09, 2023 | 8:19 pm
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NEGATIVE IMPACT
Warner Bros. and Walt Disney Co's Marvel were mentioned in relation to poor creative execution on significant releases.
The mention of poor creative execution on significant releases from Warner Bros. and Disney's Marvel could negatively impact the stock price of Disney in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Analysts have lowered their expectations for Warner Bros. Discovery due to weakness in linear advertising.
The lowered expectations from analysts due to weakness in linear advertising could negatively impact the stock price of Warner Bros. Discovery in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100